Digital payment subscriptions only keep gaining popularity

What's important, at the moment, is not to simply go for a wider audience, but knowing how to segment that group according to the interests and tastes within the members, in order to carry out an efficient subscription or donation model for digital content. Before, the desire was to get more "clicks" on the websites, … Continue reading Digital payment subscriptions only keep gaining popularity

The decline of newspapers at the train stations

"We hope you enjoy your stinkin' phones." With this unprecedented headline, the costless newspaper "Express", edited by The Washington Post, said goodbye due to the decline of readers who were mainly users of the subway and buses. The fault of this decline was attributed, officially, to a decrease in demand and to the drastic fall … Continue reading The decline of newspapers at the train stations

The mobile, another tectonic change for digital journalism

Mario Garcia is one of the most authorized “gurus” of the graphic design field of the newspapers, with more than 700 designs he has made for some newspapers throughout his artistic and journalistic career. Now he's driving a change of helm for digital journalism; his slogan is: "let's stop thinking on paper... to think on … Continue reading The mobile, another tectonic change for digital journalism

Connecting with the people (Echoes of SIP-Connect 2019)

When printed newspapers carried the monopoly of information, the methods of measuring and knowing their audiences were very limited. The elementary parameters of readership were based on the number of copies in circulation and an average estimate of those who could read a copy, or that of the subscribers, who were regularly consulted to know … Continue reading Connecting with the people (Echoes of SIP-Connect 2019)

The newsrooms are also transformed (Echoes of SIP-Connect 2019)

With the predominance that online news have achieved, traditional newsrooms have found themselves changing their schemes in order to function as a structure that serves news on different platforms at the same time, not just printed news, as it was for decades. Now they are configured with the most practical space layout that works on … Continue reading The newsrooms are also transformed (Echoes of SIP-Connect 2019)

NYT, a journalism of solutions (Echoes of SIP-Connect 2019)

With the strategy that allowed them to reach 10 million subscribers by 2015, the iconic newspaper The New York Times focuses on a concept journalism that brings many solutions, all under the premise that today's audience is speaks loud and clear, thus must be heard. The new products that accompany this strategy are meant to … Continue reading NYT, a journalism of solutions (Echoes of SIP-Connect 2019)