No longer are there any comfort zones in the newsrooms

At the speed that innovations that transform the digital platform are all taking off, there simply can't be any comfort zones in the integrated newsrooms anymore, just like it happened at the times when we only produced our printed editions. Back then, our routines did manage to change radically, as is the case now, since … Continue reading No longer are there any comfort zones in the newsrooms

Our digital achievements in 2019

2019 has been quite challenging for the Listin Diario. The events that took place during the year have marked a new precedent in the country, especially in political matters (a pre-election year with primary elections); also in justice matters, specifically about drug-trafficking issues. On the digital platform, we've focused on keeping every event updated on … Continue reading Our digital achievements in 2019

The priorities have changed from the paper to the digital scheme

It's undeniable that the readership of the printed newspapers is declining progressively while the digital platforms absorb the largest number of users who want to learn about the everyday news and their evolution throughout the day. This phenomenon is the biggest challenge that newspapers companies face today, which have forced the inevitable swift of the … Continue reading The priorities have changed from the paper to the digital scheme

The printed and digital world, two different bets

Although they converge as twin platforms in a single newsroom, the bets for each platform are very different and the success of the editors comes from identifying which contents mark the strengths for each format. We're clear about this premise: the newspapers no longer monopolize the information nor can they aspire to be the first … Continue reading The printed and digital world, two different bets

The newsletters, another attractive way to engage

Newspapers companies have found that newsletters are a fabulous way to attract more subscribers to their digital sites, almost on the same scale of that of the podcasts, also known as sound-based narratives. These newsletters, which were once more typical of companies interested in connecting with the users to whom they provided news about their … Continue reading The newsletters, another attractive way to engage

Quality news, first and foremost

News of quality, those that offer the readers an amalgamation of data, testimonials from sources and an adequate contextualization of the facts, duly verified, have become the levers that move the growing trend towards payment subscriptions or memberships in the joined printed and digital platforms. We've already seen how the World Newspaper Organization has documented … Continue reading Quality news, first and foremost

Digital payment subscriptions only keep gaining popularity

What's important, at the moment, is not to simply go for a wider audience, but knowing how to segment that group according to the interests and tastes within the members, in order to carry out an efficient subscription or donation model for digital content. Before, the desire was to get more "clicks" on the websites, … Continue reading Digital payment subscriptions only keep gaining popularity