The newsletters, another attractive way to engage

Newspapers companies have found that newsletters are a fabulous way to attract more subscribers to their digital sites, almost on the same scale of that of the podcasts, also known as sound-based narratives. These newsletters, which were once more typical of companies interested in connecting with the users to whom they provided news about their … Continue reading The newsletters, another attractive way to engage

NYT, a journalism of solutions (Echoes of SIP-Connect 2019)

With the strategy that allowed them to reach 10 million subscribers by 2015, the iconic newspaper The New York Times focuses on a concept journalism that brings many solutions, all under the premise that today's audience is speaks loud and clear, thus must be heard. The new products that accompany this strategy are meant to … Continue reading NYT, a journalism of solutions (Echoes of SIP-Connect 2019)

“Personalized” newspapers

By linking the platform of the printed news with the digital one, both should preserve their particular upsides, developing a healthy competition as they feed each other back with their contents. Each one operates in defined spaces, with their own rules that, moreover, have the same purpose: to broadcast news and reports, opinions and debates, … Continue reading “Personalized” newspapers