The newsletters, another attractive way to engage

Newspapers companies have found that newsletters are a fabulous way to attract more subscribers to their digital sites, almost on the same scale of that of the podcasts, also known as sound-based narratives. These newsletters, which were once more typical of companies interested in connecting with the users to whom they provided news about their … Continue reading The newsletters, another attractive way to engage

Connecting with the people (Echoes of SIP-Connect 2019)

When printed newspapers carried the monopoly of information, the methods of measuring and knowing their audiences were very limited. The elementary parameters of readership were based on the number of copies in circulation and an average estimate of those who could read a copy, or that of the subscribers, who were regularly consulted to know … Continue reading Connecting with the people (Echoes of SIP-Connect 2019)