Connecting with the people (Echoes of SIP-Connect 2019)

When printed newspapers carried the monopoly of information, the methods of measuring and knowing their audiences were very limited. The elementary parameters of readership were based on the number of copies in circulation and an average estimate of those who could read a copy, or that of the subscribers, who were regularly consulted to know … Continue reading Connecting with the people (Echoes of SIP-Connect 2019)

The change of “chip” (Echoes of SIP-Connect 2019)

With this transition process that we live towards a robust model of communications through digital media, one of the most dilemmatic questions is not about which is going to be the definitive best time for technology, but the drastic replacement of that ingrained older “chip” or mentality that traditional journalists tend to have which delays … Continue reading The change of “chip” (Echoes of SIP-Connect 2019)