The moving bridges between the printed to digital

To connect the different formats and paces within the transition from the printed to the digital platform, it is necessary to walk, very carefully, over the moving bridges that unite them. The current pandemic has made some cross these bridges very quickly, through the path of no return. They migrated their paper editions onto digital, … Continue reading The moving bridges between the printed to digital

The news: more than spreading them, to tell them

With the arsenal of new communication technologies, digital users are now inclined to the formats that tell the story of an episode, its background and impacts, just as podcasts and storytellings do with increasing success. It's not surprise that under the influence of Spotify and Netflix, the bulk of digital users show preferences for these … Continue reading The news: more than spreading them, to tell them

To listen, more than to read

It's no coincidence that the world's greatest newspapers, strongly committed to the “digital first” strategy, are focusing on the audio format to spread their news, that is, offering them through podcasts and other auditory transmission models. The new habits of digital users is what's strengthening such trend that privileges the listening over reading, in a … Continue reading To listen, more than to read

The priorities have changed from the paper to the digital scheme

It's undeniable that the readership of the printed newspapers is declining progressively while the digital platforms absorb the largest number of users who want to learn about the everyday news and their evolution throughout the day. This phenomenon is the biggest challenge that newspapers companies face today, which have forced the inevitable swift of the … Continue reading The priorities have changed from the paper to the digital scheme