To listen, more than to read

It's no coincidence that the world's greatest newspapers, strongly committed to the “digital first” strategy, are focusing on the audio format to spread their news, that is, offering them through podcasts and other auditory transmission models. The new habits of digital users is what's strengthening such trend that privileges the listening over reading, in a … Continue reading To listen, more than to read

The priorities have changed from the paper to the digital scheme

It's undeniable that the readership of the printed newspapers is declining progressively while the digital platforms absorb the largest number of users who want to learn about the everyday news and their evolution throughout the day. This phenomenon is the biggest challenge that newspapers companies face today, which have forced the inevitable swift of the … Continue reading The priorities have changed from the paper to the digital scheme

The provocative theory of “less is better”

Under the new culture of social communications, the habitual readers prefer two fundamental things: to learn about what's happening in as least time as possible, and to not have any doubts about reliability. The front door is the headlined by the titles of the news. If those are not appealing, readers will move their eyes … Continue reading The provocative theory of “less is better”