Users and readers, two different cultures

man using smartphone

Although united umbilically by technology, digital and printed newspapers of the same company indeed operate in parallel ways on the current information ecosystem. Newspapers companies bet on quality of limited contents in a scheme from beginning to end, focused on a mass of readers, while the digital ones bet on the massification of users, represented … Continue reading Users and readers, two different cultures

The moving bridges between the printed to digital

To connect the different formats and paces within the transition from the printed to the digital platform, it is necessary to walk, very carefully, over the moving bridges that unite them. The current pandemic has made some cross these bridges very quickly, through the path of no return. They migrated their paper editions onto digital, … Continue reading The moving bridges between the printed to digital

This change came suddenly… but we assume it

We knew that we were on the verge of some dramatic and challenging changes in the process of uniting our printed platform with its website Listindiario.com, following the universal trend and vogue that leads to multimedia. We needn't rush anything, but assemble the pieces of this unification on a new gear that was not just … Continue reading This change came suddenly… but we assume it

No longer are there any comfort zones in the newsrooms

At the speed that innovations that transform the digital platform are all taking off, there simply can't be any comfort zones in the integrated newsrooms anymore, just like it happened at the times when we only produced our printed editions. Back then, our routines did manage to change radically, as is the case now, since … Continue reading No longer are there any comfort zones in the newsrooms

Carrying a journalism of quality to the networks

The exercise of high-quality journalism on the digital platforms, is the inevitable path to take for the reinvention of the printed one, which has discovered in such networks a nourishing field of wider audiences and income. The commitment to the depth of information, the antithesis of the superficiality that characterizes the bulk of data that … Continue reading Carrying a journalism of quality to the networks