Connecting with the people (Echoes of SIP-Connect 2019)

When printed newspapers carried the monopoly of information, the methods of measuring and knowing their audiences were very limited. The elementary parameters of readership were based on the number of copies in circulation and an average estimate of those who could read a copy, or that of the subscribers, who were regularly consulted to know … Continue reading Connecting with the people (Echoes of SIP-Connect 2019)

The different hemispheres of the integrated newsrooms

Just like in the structure of the human brain, there's two hemispheres within the modern media newsrooms that share the task of harmoniously articulating the practices and strategies of the newest journalism model during this digital age. So as the right hemisphere of the brain controls the muscles of the left side of the body … Continue reading The different hemispheres of the integrated newsrooms

The printed newspapers also win as digital outlets

In the effort to preserve their audiences, both in the printed newspapers and digital media, journalistic companies have begun to combine tools that allow their readers to take advantage of the best of their integrated platforms. The advertising that migrates from the printed to the digital has led them to adopt new business and subscription … Continue reading The printed newspapers also win as digital outlets

The printed newspapers do not give in

The printed platform continues to maintain its lordship in Latin America, India and the Asian continent, despite the superlative audiences that browse for news events through social media, which actually feed plenty of the worldwide population in a large scale. This is the result of successful practices that have been applied in order for the … Continue reading The printed newspapers do not give in