No longer are there any comfort zones in the newsrooms

At the speed that innovations that transform the digital platform are all taking off, there simply can't be any comfort zones in the integrated newsrooms anymore, just like it happened at the times when we only produced our printed editions. Back then, our routines did manage to change radically, as is the case now, since … Continue reading No longer are there any comfort zones in the newsrooms

Our digital achievements in 2019

2019 has been quite challenging for the Listin Diario. The events that took place during the year have marked a new precedent in the country, especially in political matters (a pre-election year with primary elections); also in justice matters, specifically about drug-trafficking issues. On the digital platform, we've focused on keeping every event updated on … Continue reading Our digital achievements in 2019

The new strengths of the printed media

From being, for a long time, the ultimate recorder of daily events, the printed media began to discover that nowadays, their best strength lies in publishing relevant analyzes and chronicles of the events that volatilize through the digital world. It no longer makes sense to fill the paper with the same content that the reader … Continue reading The new strengths of the printed media

The priorities have changed from the paper to the digital scheme

It's undeniable that the readership of the printed newspapers is declining progressively while the digital platforms absorb the largest number of users who want to learn about the everyday news and their evolution throughout the day. This phenomenon is the biggest challenge that newspapers companies face today, which have forced the inevitable swift of the … Continue reading The priorities have changed from the paper to the digital scheme

The printed and digital world, two different bets

Although they converge as twin platforms in a single newsroom, the bets for each platform are very different and the success of the editors comes from identifying which contents mark the strengths for each format. We're clear about this premise: the newspapers no longer monopolize the information nor can they aspire to be the first … Continue reading The printed and digital world, two different bets

Quality news, first and foremost

News of quality, those that offer the readers an amalgamation of data, testimonials from sources and an adequate contextualization of the facts, duly verified, have become the levers that move the growing trend towards payment subscriptions or memberships in the joined printed and digital platforms. We've already seen how the World Newspaper Organization has documented … Continue reading Quality news, first and foremost

Digital payment subscriptions only keep gaining popularity

What's important, at the moment, is not to simply go for a wider audience, but knowing how to segment that group according to the interests and tastes within the members, in order to carry out an efficient subscription or donation model for digital content. Before, the desire was to get more "clicks" on the websites, … Continue reading Digital payment subscriptions only keep gaining popularity