Miguel Franjul
What's important, at the moment, is not to simply go for a wider audience, but knowing how to segment that group according to the interests and tastes within the members, in order to carry out an efficient subscription or donation model for digital content. Before, the desire was to get more "clicks" on the websites, … Continue reading Digital payment subscriptions only keep gaining popularity
At the rate of the changes that impact digital journalism, in less than two years, according to the predictions of experts, the news traffic on the web will consist a lot more of videos and audio, which only will keep progressively outnumbering texts. But these would be short videos made with certain originality and creativity, … Continue reading News to be “seen” and “heard”
"We hope you enjoy your stinkin' phones." With this unprecedented headline, the costless newspaper "Express", edited by The Washington Post, said goodbye due to the decline of readers who were mainly users of the subway and buses. The fault of this decline was attributed, officially, to a decrease in demand and to the drastic fall … Continue reading The decline of newspapers at the train stations
Podcasts and storytellings have become two essential pillars for digital journalism, opening the way for the presentation of the news at a time when audiences choose to "see" and "hear" stories, rather than undergo an extensive reading session. Podcasts are stories told orally, preferably supported by sounds that allow the listener to form a better … Continue reading New formats, new narratives
Mario Garcia is one of the most authorized “gurus” of the graphic design field of the newspapers, with more than 700 designs he has made for some newspapers throughout his artistic and journalistic career. Now he's driving a change of helm for digital journalism; his slogan is: "let's stop thinking on paper... to think on … Continue reading The mobile, another tectonic change for digital journalism
The freedom of the press hasn't yet reached its wholeness in Latin America, but it survives against the pressures, interferences and, in some cases, severe impediments exerted against itself by the governments and organized crime groups that seek to hide their lawlessness. If it hasn't been completely extinguished up to this point - as is … Continue reading IAPA, the wonderful shield against any censorship to the press in the Americas
All multimedia strategies strive to conquer as many users as possible, whom seek news and other content in the universe of social networks, which ensures a better positioning to increase the income and sustainability of the multimedia platforms. The fact that digital media platforms earn their uprising profits through publicity ads that go after the … Continue reading A war for the audiences
The printed newspapers that have cultivated, for decades, a high degree of credibility based on their seriousness, truthfulness, quality and usefulness of contents, are the ones that now have the greatest benefits within the newer digital ecosystem, not only in terms of audience but also in income. I could quote many examples now, though I … Continue reading Brands’ credibility
When printed newspapers carried the monopoly of information, the methods of measuring and knowing their audiences were very limited. The elementary parameters of readership were based on the number of copies in circulation and an average estimate of those who could read a copy, or that of the subscribers, who were regularly consulted to know … Continue reading Connecting with the people (Echoes of SIP-Connect 2019)
With the predominance that online news have achieved, traditional newsrooms have found themselves changing their schemes in order to function as a structure that serves news on different platforms at the same time, not just printed news, as it was for decades. Now they are configured with the most practical space layout that works on … Continue reading The newsrooms are also transformed (Echoes of SIP-Connect 2019)
