At the speed that innovations that transform the digital platform are all taking off, there simply can't be any comfort zones in the integrated newsrooms anymore, just like it happened at the times when we only produced our printed editions. Back then, our routines did manage to change radically, as is the case now, since … Continue reading No longer are there any comfort zones in the newsrooms
Tag: Digital media
What do readers want to read?
Every morning, when we gather around the publishers table to plan the hunt for news, the first thing we do is listen to the voice of our readers. How? Well, checking the ranking of previous news of the printed platform (which are transferred to the digital) and by reviewing some relevant reactions expressed by users, … Continue reading What do readers want to read?
Our digital achievements in 2019
2019 has been quite challenging for the Listin Diario. The events that took place during the year have marked a new precedent in the country, especially in political matters (a pre-election year with primary elections); also in justice matters, specifically about drug-trafficking issues. On the digital platform, we've focused on keeping every event updated on … Continue reading Our digital achievements in 2019
The priorities have changed from the paper to the digital scheme
It's undeniable that the readership of the printed newspapers is declining progressively while the digital platforms absorb the largest number of users who want to learn about the everyday news and their evolution throughout the day. This phenomenon is the biggest challenge that newspapers companies face today, which have forced the inevitable swift of the … Continue reading The priorities have changed from the paper to the digital scheme
The printed and digital world, two different bets
Although they converge as twin platforms in a single newsroom, the bets for each platform are very different and the success of the editors comes from identifying which contents mark the strengths for each format. We're clear about this premise: the newspapers no longer monopolize the information nor can they aspire to be the first … Continue reading The printed and digital world, two different bets
Another dish to “hook” the audiences
The success of podcasts, a format that allows audiences to listen to news content at any time and place through smartphones, is inspiring the growing trend of founding digital newspapers based on the audio resource. We already know about the bold and innovative commitment that the Danish magazine "Zetland" has made by converting all its … Continue reading Another dish to “hook” the audiences
Quality news, first and foremost
News of quality, those that offer the readers an amalgamation of data, testimonials from sources and an adequate contextualization of the facts, duly verified, have become the levers that move the growing trend towards payment subscriptions or memberships in the joined printed and digital platforms. We've already seen how the World Newspaper Organization has documented … Continue reading Quality news, first and foremost
Digital payment subscriptions only keep gaining popularity
What's important, at the moment, is not to simply go for a wider audience, but knowing how to segment that group according to the interests and tastes within the members, in order to carry out an efficient subscription or donation model for digital content. Before, the desire was to get more "clicks" on the websites, … Continue reading Digital payment subscriptions only keep gaining popularity
News to be “seen” and “heard”
At the rate of the changes that impact digital journalism, in less than two years, according to the predictions of experts, the news traffic on the web will consist a lot more of videos and audio, which only will keep progressively outnumbering texts. But these would be short videos made with certain originality and creativity, … Continue reading News to be “seen” and “heard”
The decline of newspapers at the train stations
"We hope you enjoy your stinkin' phones." With this unprecedented headline, the costless newspaper "Express", edited by The Washington Post, said goodbye due to the decline of readers who were mainly users of the subway and buses. The fault of this decline was attributed, officially, to a decrease in demand and to the drastic fall … Continue reading The decline of newspapers at the train stations
