Miguel Franjul
The printed newspapers that have cultivated, for decades, a high degree of credibility based on their seriousness, truthfulness, quality and usefulness of contents, are the ones that now have the greatest benefits within the newer digital ecosystem, not only in terms of audience but also in income. I could quote many examples now, though I … Continue reading Brands’ credibility
When printed newspapers carried the monopoly of information, the methods of measuring and knowing their audiences were very limited. The elementary parameters of readership were based on the number of copies in circulation and an average estimate of those who could read a copy, or that of the subscribers, who were regularly consulted to know … Continue reading Connecting with the people (Echoes of SIP-Connect 2019)
With the predominance that online news have achieved, traditional newsrooms have found themselves changing their schemes in order to function as a structure that serves news on different platforms at the same time, not just printed news, as it was for decades. Now they are configured with the most practical space layout that works on … Continue reading The newsrooms are also transformed (Echoes of SIP-Connect 2019)
With the strategy that allowed them to reach 10 million subscribers by 2015, the iconic newspaper The New York Times focuses on a concept journalism that brings many solutions, all under the premise that today's audience is speaks loud and clear, thus must be heard. The new products that accompany this strategy are meant to … Continue reading NYT, a journalism of solutions (Echoes of SIP-Connect 2019)
With this transition process that we live towards a robust model of communications through digital media, one of the most dilemmatic questions is not about which is going to be the definitive best time for technology, but the drastic replacement of that ingrained older “chip” or mentality that traditional journalists tend to have which delays … Continue reading The change of “chip” (Echoes of SIP-Connect 2019)
Since the Internet broke into humanity with all its transformative force back in 1995, there have never been premonitions about the imminent disappearance of the traditional media, namely printed newspapers. The omens in this regard have been based on two parallel measurements: the one that records the number of people connected to digital media and … Continue reading New media don’t kill the old media
Podcasts, on one hand, and the efficient use of all the information treasured by data stores, are driving new ways of telling stories through the printed and digital media that operate unified. Thanks to the sound format, which are podcasts, newspapers can extract fragments of stories then spread as text or TV series, turning them … Continue reading New ways to tell stories
The relevant role that videos have in the digital world has forced journalists to learn the techniques for recording and editing live images, thus incorporating a new category to the templates of the integrated newsrooms. They're known as videographers, whose role in the digital platform is as important as that of the reporters who discern … Continue reading The new cast for the integrated newsroom
The written press, TV and radio have been the most impacted media by the irruption of digital technologies, radically transforming many of the norms and techniques that the exercise of journalism uses to inform the public. This change has implied a progressive migration of the audiences into the digital platforms, especially social media, and a … Continue reading Three platforms that have already changed
For a couple of weeks now, the Listin Diario has integrated its informative podcasts into its digital content menu, the format that's marking the steps from the radio toward the screens. Just like the regular television has resorted to digital platforms to survive the push of YouTube, Netflix and other very popular channels, so does … Continue reading The informative podcasts of the Listin Diario
