Miguel Franjul
It's an undeniable fact that, these days, readers migrate to the digital platforms to be aware of the news events, leaving a fertile ground for the printed journalism to reach fabulous audiences and cushion the loss of ad revenue by implementing policies of paid subscriptions for their contents. In our case, 80 percent of the … Continue reading Thinking digitally
With the evident increase of digital readership in the world, printed media are now more determined to monetize this extraordinary volume of audience by setting payment walls to access their content, a way to cushion the gradual decline of their advertising revenues. To achieve this, they've endeavored to improve the quality of said content with … Continue reading Towards payment walls
Since the very moment on which the Listin Diario drew the line to connect both printed and digital platforms, more than a decade ago, we took more seriously the digital ecosystem, as we were quite aware that this was an inevitable and irreversible step towards changing the model of social communications. In this same nature, … Continue reading In the right track of changes
Digital journalists now have at least as many challenges as the traditional journalists, because they're asked to exercise their job with extreme respect to the basic and elementary principles of the profession and, above all, to the objectives of serving the cause of freedom of expression, which is the foundation of any democratic society. While … Continue reading The challenges of digital journalism
The year 2018 closes with listindiario.com being the the third most visited website, based on dominican entries, only behind Google and YouTube. The Listin already receives, on average, 12 million visits per month, a fact that has been possible by a succession of own record establishments, which have allowed us to exceed our previously highest … Continue reading The Listin Diario during 2018
Since printed media ceased to be the center of gravity for the news in order to start sharing that hegemonic role with their digital platforms, the work rhythms of the traditional editorial board have been modified to be able to respond to the newer information strategies of multimedia. Now, the news searches for both platforms … Continue reading The new rhythms of the integrated newsrooms
Modern technology, but especially that of the cellphones, has led to the fastest reaching of the newspapers to the palms of society. The cellphones of this time are not just instruments for voice transmission, but a point of access to the entire Internet, including the news. This process is called the "netization" of mobile phones … Continue reading Journalism in the virtual world
The printed newspapers have shown that they have a formidable capacity to reinvent themselves in this digital era by incorporating technological innovations to their online platforms to preserve and increase their audiences and, consequently, income. The usage of tools and methods such as artificial intelligence supported by the big-data, offers of applications for entertainment and … Continue reading The printed news, in the route of transformation
Every morning, in the staff meeting of the Listin Diario, we take an obligated look at the readership data, which allows us to appreciate which have been, amongst our users, the most viewed news of the day. We do this to measure how impactful the news or contents published on our printed newspapers or in … Continue reading What is read the most?
In the effort to preserve their audiences, both in the printed newspapers and digital media, journalistic companies have begun to combine tools that allow their readers to take advantage of the best of their integrated platforms. The advertising that migrates from the printed to the digital has led them to adopt new business and subscription … Continue reading The printed newspapers also win as digital outlets
