Digital payment subscriptions only keep gaining popularity

What's important, at the moment, is not to simply go for a wider audience, but knowing how to segment that group according to the interests and tastes within the members, in order to carry out an efficient subscription or donation model for digital content. Before, the desire was to get more "clicks" on the websites, … Continue reading Digital payment subscriptions only keep gaining popularity

The decline of newspapers at the train stations

"We hope you enjoy your stinkin' phones." With this unprecedented headline, the costless newspaper "Express", edited by The Washington Post, said goodbye due to the decline of readers who were mainly users of the subway and buses. The fault of this decline was attributed, officially, to a decrease in demand and to the drastic fall … Continue reading The decline of newspapers at the train stations

The newsrooms are also transformed (Echoes of SIP-Connect 2019)

With the predominance that online news have achieved, traditional newsrooms have found themselves changing their schemes in order to function as a structure that serves news on different platforms at the same time, not just printed news, as it was for decades. Now they are configured with the most practical space layout that works on … Continue reading The newsrooms are also transformed (Echoes of SIP-Connect 2019)

The change of “chip” (Echoes of SIP-Connect 2019)

With this transition process that we live towards a robust model of communications through digital media, one of the most dilemmatic questions is not about which is going to be the definitive best time for technology, but the drastic replacement of that ingrained older “chip” or mentality that traditional journalists tend to have which delays … Continue reading The change of “chip” (Echoes of SIP-Connect 2019)

Three platforms that have already changed

The written press, TV and radio have been the most impacted media by the irruption of digital technologies, radically transforming many of the norms and techniques that the exercise of journalism uses to inform the public. This change has implied a progressive migration of the audiences into the digital platforms, especially social media, and a … Continue reading Three platforms that have already changed

The informative podcasts of the Listin Diario

For a couple of weeks now, the Listin Diario has integrated its informative podcasts into its digital content menu, the format that's marking the steps from the radio toward the screens. Just like the regular television has resorted to digital platforms to survive the push of YouTube, Netflix and other very popular channels, so does … Continue reading The informative podcasts of the Listin Diario