The printed and digital world, two different bets

Although they converge as twin platforms in a single newsroom, the bets for each platform are very different and the success of the editors comes from identifying which contents mark the strengths for each format. We're clear about this premise: the newspapers no longer monopolize the information nor can they aspire to be the first … Continue reading The printed and digital world, two different bets

The newsletters, another attractive way to engage

Newspapers companies have found that newsletters are a fabulous way to attract more subscribers to their digital sites, almost on the same scale of that of the podcasts, also known as sound-based narratives. These newsletters, which were once more typical of companies interested in connecting with the users to whom they provided news about their … Continue reading The newsletters, another attractive way to engage

Quality news, first and foremost

News of quality, those that offer the readers an amalgamation of data, testimonials from sources and an adequate contextualization of the facts, duly verified, have become the levers that move the growing trend towards payment subscriptions or memberships in the joined printed and digital platforms. We've already seen how the World Newspaper Organization has documented … Continue reading Quality news, first and foremost

Digital payment subscriptions only keep gaining popularity

What's important, at the moment, is not to simply go for a wider audience, but knowing how to segment that group according to the interests and tastes within the members, in order to carry out an efficient subscription or donation model for digital content. Before, the desire was to get more "clicks" on the websites, … Continue reading Digital payment subscriptions only keep gaining popularity

The decline of newspapers at the train stations

"We hope you enjoy your stinkin' phones." With this unprecedented headline, the costless newspaper "Express", edited by The Washington Post, said goodbye due to the decline of readers who were mainly users of the subway and buses. The fault of this decline was attributed, officially, to a decrease in demand and to the drastic fall … Continue reading The decline of newspapers at the train stations

The mobile, another tectonic change for digital journalism

Mario Garcia is one of the most authorized “gurus” of the graphic design field of the newspapers, with more than 700 designs he has made for some newspapers throughout his artistic and journalistic career. Now he's driving a change of helm for digital journalism; his slogan is: "let's stop thinking on paper... to think on … Continue reading The mobile, another tectonic change for digital journalism

IAPA, the wonderful shield against any censorship to the press in the Americas

The freedom of the press hasn't yet reached its wholeness in Latin America, but it survives against the pressures, interferences and, in some cases, severe impediments exerted against itself by the governments and organized crime groups that seek to hide their lawlessness. If it hasn't been completely extinguished up to this point - as is … Continue reading IAPA, the wonderful shield against any censorship to the press in the Americas