The different hemispheres of the integrated newsrooms

Just like in the structure of the human brain, there's two hemispheres within the modern media newsrooms that share the task of harmoniously articulating the practices and strategies of the newest journalism model during this digital age. So as the right hemisphere of the brain controls the muscles of the left side of the body … Continue reading The different hemispheres of the integrated newsrooms

The provocative theory of “less is better”

Under the new culture of social communications, the habitual readers prefer two fundamental things: to learn about what's happening in as least time as possible, and to not have any doubts about reliability. The front door is the headlined by the titles of the news. If those are not appealing, readers will move their eyes … Continue reading The provocative theory of “less is better”

The painful transformation

Through the fascinating and challenging process of linking the printed platform with the digital, there are plenty of sections of a newsroom that must be either readjusted or discarded so that they comply with the new modalities of the professional journalism within the current social communications scheme. In the traditional model, the sections of a … Continue reading The painful transformation