The text, under the decisive war for survival

Back when there wasn't much profusion of videos, just TV, the big job of describing realities through newspapers actually rendered journalists with no other option than display their uttermost skills on graphing things out through the written word. Non-fiction literature exponents, excellent chronicles and outstanding reports, were what contributed to the transmitting of specific details … Continue reading The text, under the decisive war for survival

Users and readers, two different cultures

man using smartphone

Although united umbilically by technology, digital and printed newspapers of the same company indeed operate in parallel ways on the current information ecosystem. Newspapers companies bet on quality of limited contents in a scheme from beginning to end, focused on a mass of readers, while the digital ones bet on the massification of users, represented … Continue reading Users and readers, two different cultures