“Printed newspapers should die by 2005, at most” was being the bleak sentence decreed ten years before such year came, based on the irruption of the Internet. The paper was supposed to lead its inevitable burial.
Back then, I remember how these were the actual disturbing omens that aired to proclaim a pessimistic future for the printed media platform, supplanted by new and parallel digital media that would transform, as matter of fact has happened, the world of social communications, marking surprising changes for the XXI century.
To some extent, the forecasts seemed to approach reality when, after the big technological billow of the 90’s, thousands of small or large, old and contemporary media, mutated into the digital format.
Those who reinvented themselves, not to disappear, are today’s examples of consistency and innovation, which survive through intelligent and proper adaptation to the diverse emerging strategies that do strengthen the surplus values of extensive trust and credibility that the exercise of a responsible and truthful journalism earns.
The most appreciated core element in this era of fluid communications is credibility, born and sustained on the basis of reporting with adherence to the truth and reality of the facts, with the clear mission of underpinning human freedoms, specifically the ones that allow citizens to express their ideas without any type of biases.
Although today digital multimedia are predominant platforms for mass communications, offering an immeasurable volume of news and contents of all kinds, both traditional and modern readers prefer truthful and quality content over potentially manipulated or straight up fake news that usually manage to spread in the digital sphere.
Contrary to the dreadful requiems dictated at the mere beginning of the century about the fate of printed platform, the newspapers of today appear to be more alive than ever, and in many cases, a streak of large influence has been maintained for decades. Now, with the digital approach, one can say newspapers have even met salvation regarding their revenue and subscriber plans.
An emblematic case is that of The New York Times, which in 2011 bet strongly on the digital paradigm and has freshly announced how it’s continuously earning millions of subscribers over the years. Their earnings through subscriptions and advertising seem unstoppable.
The revenue from ads on their newspaper is still higher than that from ads on their digital edition, and is only expected to rise more, consequently to their rise from $15 to $17 USD to their payment walls.
With the hundreds of journalists who’ve been recently hired, now forming a workload worth of 1,700 people, “the newspaper is one of our platforms and we love our printed product, we’ll continue to print for another 15 years or more”, has said Mark Thompson, the CEO of the Times.
– Translated from Spanish by Randy Rodriguez.