What do readers want to read?

Every morning, when we gather around the publishers table to plan the hunt for news, the first thing we do is listen to the voice of our readers.

How? Well, checking the ranking of previous news of the printed platform (which are transferred to the digital) and by reviewing some relevant reactions expressed by users, positive or not, which gives us an approximate idea of ​​the level of reception they’ve had.

The top ten most read news, measured by our readership tools, are not always what publishers categorize as the “most important” based on the criteria of national interest.

To our surprise, many of them refer to other topics that go beyond the abundant talks about politics or economy, centered around matters of humanitarianism, novelties of the artistic world, health and medicine advancements, career success stories about the lives of ordinary citizens and more.

This kind of kaleidoscope allows us to identify the most popular trends of readership according to the interest that our daily news menus have generated upon readers, a good clue to follow the tracks of the most read events and attempt to sever them through their different angles.

The gathered information off these measurements is what serves as a solid starting point in the task of planning the next day, it’s a base that needs deepening on its more relevant characteristics, going from the very root causes to trying to predict the impactful consequences and subjecting this all to a more profound analysis for deeper interpretation.

What do we strive for with such mindset? It’s all about the added values to an episode, discovering all of its edges, knowing that this is the optimal way to keep the readers’ interest in something that has captivated their attention in principle.

We discuss our upcoming search every morning and proposals arise to address the facts from different perspectives in our printed edition. Although these angles help to condition our news hunt process, they do not exempt us from looking further to the day after.

We work, then, with the logic of two simultaneous bets: one for the digital edition on the continuous monitoring of the news, and another for the paper edition, which isn’t necessarily in a hurry or urgency, where users enter intermittently to check the latest news.

With our experience in handling these bets, we return in the afternoon to the same table of publishers to decide the final outcome of the pages of our contents, always considering if we understood the interest of our readers and if we’ve really put ourselves at the proper level of their expectations and preferences.

– Translated from Spanish by Randy Rodriguez.

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