The new strengths of the printed media

From being, for a long time, the ultimate recorder of daily events, the printed media began to discover that nowadays, their best strength lies in publishing relevant analyzes and chronicles of the events that volatilize through the digital world.

It no longer makes sense to fill the paper with the same content that the reader has already seen on digital newspapers, but it’s now necessary to bet on a deeper approach to causes and consequences and, for such, the written press now has its own support tools.

This reinvention process has led many newspapers to specialize their weekend editions, from Thursday to Saturday or from Friday to Sunday, with deeper content and quality, thus offering to the readers a more complete vision of a reality that they’ve only known in a fragmented or incomplete manner, through digital media.

What this is all about is placing the competitive capacity in its right lane: the printed media cannot compete in speed of news-delivering, since this is proven to be the insurmountable advantage of the digital networks with their “breaking news” sections, however, printed media can rely on the contextualization that enriches a story’s causes, consequences and other background data.

In fact, a recent research on the repercussions of the saturation of quick and often unconfirmed information in the digital sphere, points to the new phenomenon of “infoxicacion”, which opens niches for the printed press to fill the information gaps with contents of higher quality, depth and credibility.

In its most recent report about the reinventing process of the written press in the year of 2019, the international consultancy “Next Idea Media” has disclosed the results of their comparative analyzes of printed and digital contents, and then advised to take into account the following initiatives:

Analysis of the wide topics, with as much profusion of design and infographics as necessary, aiding in reading comprehension whilst also recurring to the necessary keys or elements that the digital articles lack (taking advantage of the fact that attention to a light-emitting screen tends to decline as the minutes pass, unlike the case with the paper).

A selection and ranking of the important topics of the day, which can be sent to the website with a headline and two or three lines, so that the reader can continue to respect and assume the necessary depth that the big topics involve, for which they’ll opt to go read on the paper, where they know a fuller story can be found.

– Translated from Spanish by Randy Rodriguez.