The newsletters, another attractive way to engage

Newspapers companies have found that newsletters are a fabulous way to attract more subscribers to their digital sites, almost on the same scale of that of the podcasts, also known as sound-based narratives. These newsletters, which were once more typical of companies interested in connecting with the users to whom they provided news about their … Continue reading The newsletters, another attractive way to engage

Quality news, first and foremost

News of quality, those that offer the readers an amalgamation of data, testimonials from sources and an adequate contextualization of the facts, duly verified, have become the levers that move the growing trend towards payment subscriptions or memberships in the joined printed and digital platforms. We've already seen how the World Newspaper Organization has documented … Continue reading Quality news, first and foremost

Digital payment subscriptions only keep gaining popularity

What's important, at the moment, is not to simply go for a wider audience, but knowing how to segment that group according to the interests and tastes within the members, in order to carry out an efficient subscription or donation model for digital content. Before, the desire was to get more "clicks" on the websites, … Continue reading Digital payment subscriptions only keep gaining popularity