The exercise of high-quality journalism on the digital platforms, is the inevitable path to take for the reinvention of the printed one, which has discovered in such networks a nourishing field of wider audiences and income.
The commitment to the depth of information, the antithesis of the superficiality that characterizes the bulk of data that is disseminated through digital means, has taught traditional newspapers that the success that their own model is reaching must now make it to their digital editions.
In fact, the contents of depth and quality that predominate today in the newspapers have acted as hooking points to get the digital users to pay for subscriptions that would allow them to enjoy certain exclusive notes of the traditional newspapers.
This model, sooner or later, will have to be replicated on the digital environment, thinking and acting in accordance to the interests of the segmented audiences, that is, producing specialized content about topics that, according to the measurements, are the ones that attract the most public.
If the digital newsrooms were prepared to enhance the quality of their contents, they’d make a great qualitative leap and thus would act as an even more attractive source for consumption of interesting topics, beyond the news of the moment, which barely evolve and often expire quick.
Naturally, this model only works if it is subordinated to a practice that implies “digital thought and action”, that is, taking into account that in such digital world, there have to be more technological resources to amalgamate textual and audiovisual elements together.
To put it in simpler terms, the model of high-quality journalism cultivated today by the printed media, strives to transplant its digital genres but reinforced with audiovisual elements that the physical editions lack.
Storytellings and podcasts are, today, two resources that the greatest newspapers offer their readers as digital content, in an attempt to connect with the tastes of the digital users of this time.
Both of these elements have become key pillars in the rise of subscribers of The New York Times and other major newspapers of the United States of America, Europe and Latin America, generating substantial income that can become, in a short period, greater than every bit of ad revenue altogether, which, for a while, has already been the lower source of income of any of the informative platforms.
– Translated from spanish by Randy Rodriguez.