To create original content

The production of original content with high-quality, based on a more organized investigation system, has become one of the predominant bets by the printed media throughout their famous process of reinvention.

Building an agenda based on stories that also become news of interest is what allows the newspapers to offer new points of views to the readers whilst also avoiding the informational hangovers that characterize the digital ecosystem.

It’s not like the production of exclusive contents is a novelty for the papers – instead, that has always been the aspiration. What’s different now is the priority and emphasis that are assigned to the structured searches based on the management and results of our databases, analysis and interpretations.

With such tools, it’s possible to complete stories with a breadth of angles that would otherwise be overlooked by the routinary media coverage. These angles are all properly touched and reached thanks to the specific investigations that are assigned on an alternative manner to a specific group of journalists or reporters.

Under the current model, some members of an editorial board, regardless of the section they’re already assigned to, are asked to partake in a multidisciplinary team to intervene and contribute to a large-scale investigation.

The model of strictly ingraining a journalist to a specific section is long gone, as a way to avoid monotony in the agenda and to give them a more useful role on the streets, which is where the most relevant news are and so are the main protagonists.

Readers of today like to know the very synthesis of what happens to the citizens and society. That is, their feelings, aspirations, difficulties and daily experiences. They dismiss anything that smells like propaganda or partialized information and look for something more, something different from what seems to be widely known or redundant.

Hence, the focus on the production of original content emerges as a resource for differentiation, but also as a factor for managing and deepening the quality of the information gathered from investigations, chronicles and reports regarding specific characters or situations, providing a better context for the pure knowledge of reality.

For those newspapers have digital platforms, these special contents also enrich their menus on the social environment, since not only do they use text in their format, but also use audiovisual resources, which are vital for the demand of such audiences.

Taking advantage of the aforementioned improvements, the printed media manages to attract a greater number of subscribers through the reinvention process, whom will, in turn, be guaranteed to receive contents of high-quality, depth and reliability, which remains as something not to found on any digital media with such treatment or professionalism.

– Translated from Spanish by Randy Rodriguez.