For 218 years, The Times, the iconic newspapers of Great Britain, was printed and published using the standard size or sheet format, which also characterized the most recognized newspapers of the time, a style that still prevails today, although at a much lower rate.
Back in 2003, The Times took a bold decision that left british readers speechless: they combined two different formats to use as their very own edition, which were the original sheet format and the tabloid or compact one, just like it happens with certain other products that can have different ways of packaging.
The aim was to compete, in the latter case, with the emerging phenomenon of the free newspapers: Metro, a tabloid, which emerged in 1999 and quickly spread throughout Europe, as an easy-to-read option for those who boarded the subway or buses, without losing the traditional identity of the standard size.
In less than a year, however, The Times suppressed the traditional format and since then, has established the success of their own survival and their influence in the tabloid model, without losing their core values nor the quality or seriousness of their contents.
Just like this one, there’s plenty of other cases of independent and influential newspapers that took on this transformation to adapt, as I’ve said before, to the new reading patterns that the digital age has been imposing, which force the simplification in the size of the printed newspapers, so they become easier for readers to read and overall just more manageable and noticeable.
This transformation has been accompanied by heavy investments in technologies that make it possible to combine the printed editions with the digital ones, increasing the audiences extraordinarily, therefore achieving higher revenues off the monetization plans, through both platforms, in response of the progressive decline in the advertising of the printed platform.
The successful experience of these transformations have meant that, by the same token, both the traditional newspapers of high reputation and clientele of Latin America, are today aligned with the trend towards the tabloidization and standing on the antechamber of such changes.
The LISTIN DIARIO is one of them.
It’s the inevitable bet, masterfully summed up by Andres Oppenheimer: either innovate or die.
– Translated from Spanish by Randy Rodriguez.