The “mobile first”, the new bet for 2018

Right now, when the effort that people put into informing others has found its best footprint in the digital space, one of its best tools, the smartphone, will prevail during 2018 as the most desired option to achieve wider audiences. We've already seen how the consumption of news and other content has grown, including advertisements, … Continue reading The “mobile first”, the new bet for 2018

“Personalized” newspapers

By linking the platform of the printed news with the digital one, both should preserve their particular upsides, developing a healthy competition as they feed each other back with their contents. Each one operates in defined spaces, with their own rules that, moreover, have the same purpose: to broadcast news and reports, opinions and debates, … Continue reading “Personalized” newspapers